We are all aware of just how rapid the pace of digital development is moving, and regarding marketing, digital stands head and shoulders above traditional marketing avenues, although they do have their place in the modern business world. If you have yet to tap into the potential of digital marketing, here are 3 of the best strategies that are effective and affordable.
- Search Engine Optimisation – Let’s say that a potential customer is looking for products you sell; they would type specific keywords into the Google search window and hit the search button. This would bring up a long list of search results and if your website is not on the first 10 pages of those results, you have zero chance of making a sale from a search like that. SEO services involve making changes to a website, which Google recognises and this pushes the target website into a higher ranking, and once you get on or near the first ten results, you will see a massive increase is site traffic.
- Blogging – The term of this is ‘outreach blogging’, which involves posting professionally written blogs on independent blog sites, and each article as a carefully placed natural link that leads to the client’s website. This is a very effective way to drive users to your website, and as the user is reading a related blog, they already have an interest in the product. Like most sales approaches, outreach blogging is a numbers game; the more blogs you put out onto the Internet, the more traffic you will enjoy, and the digital marketing company in Thailand would have several monthly packages on offer, ranging from 10-100 blogs, depending on your budget.
- Social Media Marketing – SMM is the most powerful of all the SEO tools and by creating accounts with giants like Facebook, Instagram and Twitter, you can generate a huge following by posting quality content on a regular basis. With a digital marketing company handling your social media pages, you can expect to see a rise in site traffic, plus you can sell products directly from your social media platforms. It might take a few months to get things rolling, but gradually you will see more visitors to your pages, especially with informative and engaging content in video, image and text format. There are many millions of online consumers that order products and services via social media, so it isn’t something you can afford to overlook, and with expert guidance, success is assured.
It is absolutely essential to create and develop a strong online presence, regardless of the industry, and by using a leading digital marketing company, you can be sure to stay ahead of the pack and achieve your monthly sales targets. Ask a leading SEO provider to evaluate your online presence and they will put together a digital marketing proposal for your consideration, which would develop your business in the right direction.