When looking at digital marketing, there are two major sectors; the global marketplace, suitable for shopping cart websites that sell products to any location, and local businesses that offer their services within a specific geographical radius of their base. Localised digital marketing is obviously location based, and if your business centres around your geographical region, your marketing would reflect this.
Search Engine Optimisation
SEO for short, search engine optimisation means boosting the ranking of a website within Google search criteria; Let’s say you run a TV repair company in the Bristol region, then you should approach a leading SEO company in Bristol that would help you to formulate a digital marketing plan that is designed to attract people who live within Bristol & surrounding suburbs. Location words would be inserted in all the right locations on your website, and when a user searches, they will include their location, which would improve the chances of your site coming up.
Social Media Marketing
The power of social media can never be over emphasised, especially for a service-based company that is looking for local customers, and if you haven’t already created accounts with the major social media platforms, you should use Facebook, Twitter and Instagram and post quality content on a regular basis. The content that you post needs to be informative and engaging, written by professionals who explore every aspect of your industry, and with video and images, you can gradually build up a following.
Business Directory Listings
Bearing in mind that many potential customers would search using local business directories, your business needs to be listed, and this is something that your SEO partner could handle, making sure that local people can easily find your website and social media pages.
An Introductory Online Audit
When you approach a digital marketing outfit, the first thing they will do is conduct an audit regarding your online status, which allows them to gauge your current online presence, and this service would be free and without obligation. Once the audit is complete, the SEO specialist would prepare a digital marketing plan for your approval, which would include a number of strategies, all designed to drive traffic to your website.
Implementing the Plan
The thing about implementing a digital marketing plan is the experts would constantly monitor progress and would be able to tweak things, depending on the success so far. They would analyse your site traffic, looking at which pages users visited, how long they stayed on a page and, of course, their location, all of which are critical for assessing performance.
This is a great way to drum up new business, by sending all of your customers a promotional email that explains how the referral program works, which involves a financial incentive in the form of a voucher or discount the next time they use your services, and when a friend or colleague refers a business, this gives the potential new client peace of mind, knowing that their friend has used the company are they are happy with the outcome.
Talk to a local digital marketing expert and discover what they can do for your business and you won’t regret it.