Ken Kurson has had ample experience during his professional life working in the media industry. Although he’s spent decades of his career working in media in varying roles, he has also been exposed to the dramatic ways in which technology has absolutely transformed the industry. Surely, it has played a very substantial role in the way the industry has evolved over the years in terms of its economic model.
Media professionals like Ken Kurson continue to believe that there are ways that the changes that technological advances have had on the media, can indeed be used constructively. Of course, there is indeed much merit to this argument.
For example, Google analytics affords media properties and their respective publishers and editorial staff to gain a better and more comprehensive understanding of their audience. That can include important insights about their audience’s reading habits; the subjects they’re more inclined to read, and the reporters whose written work product they seem to appreciate more than others.
This provides an inherent competitive advantage in an ever so competitive media environment for readers. Publishers, press barons and editorial staffs are able to gain a better understanding of the reading patterns of their audiences which give them a leg up and affords them the opportunity to more effectively produce content that their readers are more inclined to appreciate.
In this way, there is no doubting the value that gaining a better comprehension of a media outlet’s readership and audience can have. But there are other worthwhile considerations that should be factored in as well. When seeking out opportunities to generate revenue in order to effectively stay afloat and be able to maintain a financial and economic model that is sustainable, it’s important not to forget the value of journalism requires a financially sustainable model.
Ken Kurson is a media entrepreneur who has a keen understanding of not only the journalistic side of the industry, but also the commercial side of the industry. Indeed, the ways in which generating revenue exist in a digital media world are far more vast than they otherwise would be. For example, the available streams for advertising revenue are immensely greater than they otherwise would be if media outlets were merely limited to their print editions.