3 Surprising Ways AI Can Be Used for a Company’s Media
Pundits have typically focused on ways that artificial intelligence tools can generate text and images faster than humans ever could. Small-to-medium-sized businesses would probably be reluctant to use these tools because of legal and regulatory questions surrounding their deployment. The interesting part of the story is that they’re finding plenty of ways to integrate AI-based software into their workflows, and many of these are very different from those that get the lion’s share of media attention.
Check out the following ways that businesses are using AI to streamline their media operations and there’s a good chance you’ll find something that can work in your own organization. It can be hard to adjust to new technologies like AI, but after time, you will discover new ways to use use it to your advantage.
1. Monitoring Media Presence
Perhaps the fastest-growing part of the AI market is related to media monitoring and analysis. Automating these chores ensures that site administrators know where their posts are headed and how many people read them. Applications for this kind of software exist in almost any market that deals with the distribution of media.
Bloggers could use it to see just how much of a reach they’ve gotten. Social media influencers can do much the same, especially if they want to find actionable information they could share with potential business partners. Companies that have a podcast or some kind of video channel can even use this to manage these services. Managers would know right away if one of their avenues isn’t getting as much engagement as it should have. There’s plenty of disagreement on how many views or likes something needs to stay popular, but this kind of software can take most of the guesswork out of that.
2. Figuring Out The Odds of Cyberattacks
Media sites aren’t usually the targets most people think about when they hear cybersecurity topics discussed among mainstream news personalities. However, these are among the most important problems facing bloggers and content creators today. When someone gets a number of followers online, they suddenly start to look like a pretty valuable target to those who want to engage in criminal fraudulent activity.
Engineers have come up with AI agents that figure out where the weak spots are in a particular system and warn the individuals running them. That makes it much less likely that someone would be able to seize control of a blog. Some 95% of all breaches are the result of human error. Using automated solutions can slash this figure by more than half.
3. Chart Popularity Over Time
Once you’ve found out how popular something is, you’ll want to start seeing whether or not it remains so. Computers make predictions in a much different way than humans do. AI-based solutions compile lists of data and sort them into networks that make it easier for them to catch certain patterns. Social media campaign managers who want to be certain that they’re aiming their efforts in the right way will certainly want to combine these solutions with those who help keep tabs on their current media presence.
