What Is Power BI? How This Tool Can Benefit Your Business

Power BI is a business intelligence (BI) solution with a range of technologies that are built to optimize all aspects of your business.

Power BI allows you to create visual reports, join data from different systems, analyze raw data through aesthetically pleasing dashboards, share insights around the company, and much more. The suite acts as a central home for all your data, so you can move away from spreadsheets and out-of-date databases and filing systems. 

The Power BI suite is ideal for organizations and can take your analytics to the next level. Here’s how.  

Affordable options for all business sizes  

Whether you are a new business getting off the ground, or a large enterprise, Power BI has a range of suites to suit your business. Starting from the free version, Power BI Desktop, it works its way up to different price points so it can easily and efficiently scale with your business as it grows.

Flexible to meet different business needs 

The Power BI suite uses several different applications, which means it can be flexible to meet your business needs. Not only can you customize the dashboards to report your analytics, but you can also choose different suites. For example, Power BI Desktop, Power BI Pro, and Power BI Premium.

Power BI DesktopA real time dashboard that enables you to view inventory, the progress of your manufacturing, customer engagement statistics and more. 
Power BI ProBuild cloud-based dashboards that can be analysed, reported and embedded into apps for collaborations. 
Power BI PremiumThe same features as above but built for big companies with larger data capacity. 

Different applications serve a purpose for individual roles, for example, Power BI Desktop and Report Builder, which is ideal for report creators, as well as Power BI for administrators, developers, and business users. 

Self-service reporting solution

Power BI is an easy to use, easy-to-integrate reporting solution that allows you to import and interpret data sets with aesthetically pleasing dashboards. These self-service dashboards can:

  • be customized with visualizations, which makes it easy to work with
  • be used across the entire business from administrators to stakeholders
  • easily spot patterns
  • maximize profitability
  • inform you to make business decisions with confidence
  • help you to foresee challenges early on

Smooth integrations from existing applications

Power BI does not serve as an additional application for your business to use. Instead, it is an application that can seamlessly integrate your existing systems and processes to create one central home for your data and reporting. Power BI integrates with a range of common applications, such as Office 365, SharePoint, Google Analytics, Marketo, Quickbooks, Facebook, and more. 

Up-to-date technology 

Power BI uses the most advanced technology in all of its applications, including artificial intelligence (AI), and continues to keep them updated throughout your subscription. This keeps your company at the forefront of technology, as well as keeps your data accurate and secure. 

Power BI can benefit your business in many ways, including harnessing your data to save money, make accurate business decisions, identify new opportunities and remain competitive.