How to Use Local Marketing Tactics to Grow a Law Practice

Marketing is one of the most important elements of growing a business. Law firms are not an exception to this rule. Just like everyone else, law firms must be strategic in knowing how to attract clients and keep them.

Networking

It is essential for business owners within a law firm to network within the community. But how can such a practice be done? Is it as simple as talking to people at a cash register? Both technology and good old-fashioned tactics must be used.

First, social media is a powerful platform to achieve your goal of reaching the local community. Joining various groups on social media platforms and engaging with the community through these avenues can be highly advantageous. It is important to appear as a friend and not a salesperson. Offering helpful advice for free can be a good way to attract people’s attention. Social platforms can also be used to target the local market through advertising.

Second, local job fairs can also be a good way to get recognized by the public. Setting up a booth and telling of your services could be a good option.

T-shirts

Purchasing t-shirts with company logos and information is a way to turn family and friends into walking billboards. It is important to get people in the know about your law firm. T-shirts are one way to accomplish this goal.

Mailings

Company mailings are another good way to get people to notice your business. These strategies can be very successful if they are done frequently. By targeting the local market through strategic mailings, you may be able to build up a loyal client base that will help you through referrals.

Company Vehicles

Another way to attract the local community is by using company vehicles with company logos and information on them. When thinking locally, you want to think of ways to get attention within the local community and make people aware of your business. You could plan times to drive around town, and not just when you need to go to the store. What are times when your town gets more traffic than others? You may want to plan regular drives around this time.

Chamber of Commerce

Joining the local Chamber of Commerce could also be a good idea. This is much like networking but with some added benefits. While the Chamber offers many networking opportunities, you could also ask to write for their blog or newsletter. You will also be posted on their directory, can place business cards or brochures in their lobby, and can take advantage of unique advertising opportunities the Chamber offers that are geared toward the local market.

Search Results

Finally, ensuring your website can be picked up easily online is highly important. When locals search for a lawyer in your area, will you be near the top of the search page? There is a lot of competition for SEO keywords, so finding ways to make your website a top-ranked one can be hard. However, something that can assist you in this process is to create valuable content through blog posts and to set up public profiles that link back to your site.