The CBD industry is a billion-dollar trade. From oil tinctures to edibles, vape liquids, and skincare products, manufacturers are rising to the demand and giving CBD enthusiasts a range of high-quality products. This natural compound may trend online, but its journey begins in the humble world of farming, where producers use highly complex machines that can plow, plant, and dig cannabis simultaneously.
Thanks to the technological advancement of farming machinery, CBD brands can begin their manufacturing journey and appease the high expectations of CBD lovers. Yet, technology is doing so much more than allowing for efficient farming. From accurate data to customized products, a better approach to selling CBD, and improved extraction methods, technology is helping the industry to thrive and allowing even small business owners to excel in a competitive market.
There are many ways technology is helping to revolutionize the CBD trade, and the following are just six of the many ways it is doing so.
The adoption of analytical tools
Attaining a clear understanding of a client’s preferences is a critical point for any business to thrive. With a wide range of analytical tools available in the market, guessing games are no longer a part of the marketing and production process. Nowadays, CBD brands such as CBDistillery can use data gathered to distinguish client preferences—everything from color to mode of ingestion, packaging, and strains. For example, technological companies such as cannabisMD are creating platforms to help Cannabis brands understand the behavior of their existing and potential clients.
Despite the high-quality CBD brands emerging with the rise of this natural compound, the industry is also engulfed with lesser brands. This happens when a product is trending, and demand is high. Having proper regulation to distinguish the good from the bad is essential to keep the industry’s reputation intact.
With blockchain technology, regulating the industry to deliver safe products to clients is possible. Blockchain provides consumers with all the information about the product they purchase, from growth to packaging. Professional CBD brands can be transparent with their products to prove the authenticity of the products they are selling.
The elimination of plastic and polymers
Besides their recreational and medical benefits, cannabis and hemp can revolutionize the way we use materials and impact climate change positively. Technology is making it possible for manufacturers to create bioplastics from hemp and cannabis, which is more sustainable than regular plastic and polymers. Indeed, some have elected bioplastics as “the number one material of the future.” Long-standing car manufacturers such as BMW, Bugatti, and Mercedes are already onboard the trend as some of their door panels are made with hemp fiber.
Opening the door for small businesses
For a long time, cannabis extraction was left to the pros because the methods used were dangerous. However, these days, more people are attempting the extraction process at home without creating unnecessary danger for themselves. Consumers can now buy a range of Cannabis material from flowers to kief and hash and turn these into their desired end products ranging from concentrates to edibles. They do so by using dry sift, pressure and heat, ice water and agitation, and other safe extraction processes. Since more people can create their custom creations, that means an opportunity for individuals to establish small businesses with their custom creations. It’s still early to see where this new trend is heading, but there is potential nevertheless.
Introducing CBD to the beverage industry
Nano-encapsulation is an emerging technology that is revolutionizing the cannabis industry once again. Since CBD is an oil, producers struggled for a long time to create high-quality CBD-infused beverages because CBD oil isolates in liquid. Nano-encapsulation is changing the game by breaking down cannabinoids into nano-size elements so that manufacturers can create CBD-infused drinks effortlessly. Although it is early, nano-encapsulation has already enabled brands to bring CBD-infused wine, water, and other beverages to the market.
Bringing accuracy and providing reassurance
A few years ago, buying cannabis products was a gamble, and you could never be sure exactly what the product you are ingesting contains. Yet, now that the industry is shifting from the black market to the legal zone, consumers expect the reassurance that what they are buying is safe—as we would expect from other legal medicine and products.
Accuracy is paramount when it comes to strains. Consumers investing in high-quality products expect that the percentage strain written on the ingredients list is what they can expect. With technology being more advanced, professional brands can reassure their clients that the accuracy level of their products is verified.
The technological revolution in the Cannabis industry doesn’t stop with these six examples. This trade is set for more significant changes and advancements thanks to technology. You can expect efficiency in automation, a niche for cannabis product deliveries, and better products with reduced contamination. Other technological solutions to look out for include better platforms to facilitate seed to sale transactions, faster-acting products where consumers experience the effects of CBD in real-time, and more advanced testing technology.