6 Marketing Tips to Help Sell Outdoor Fabric to Customers
Nothing enhances an outdoor space like the patterns and textures of outdoor fabrics. How do you convince customers of that? Let today’s highly aesthetic marketing landscape do the work for you. Here are six marketing tips to help sell outdoor fabrics to customers.
1. Show That Outdoor Fabrics Are Easy to Clean
One of the things holding people back from buying outdoor fabrics is the concern that fabrics will get dirty or musty outside. They may think that keeping fabrics used outdoors clean is too challenging. That’s why one of the best sales techniques is to show how easy it is to clean outdoor fabrics. Consider ads that tackle this problem by providing step-by-step instructions, tips, or cleaning videos.
2. Show How Patterns Look in the Sun
Make customers fall in love with outdoor fabrics by seeing how they truly come to life in the sun! You can do this by taking crisp, beautifully styled photos of fabrics being used to decorate outdoor spaces. This type of ad or post really gets customers thinking about how beautiful their own outdoor space would look with some new colors. You can also use these posts or ads to emphasize that your outdoor fabrics hold up beautifully outside because they are made with high-end materials.
3. Mix and Match Patterns
If you have a full collection of outdoor fabrics, it’s important to accentuate the fact that your pieces can be mixed together. Don’t just focus on one collection at a time. Create stylized photos of different patterns being layered together to create an eclectic, cohesive look.
4. Share Real Customer Photos
Don’t forget to show off how actual customers are styling their outdoor spaces using your products! Ask customers to share photos or tag your social media account. In some cases, offering a coupon may be necessary. You can also consider offering free merchandise to social media influencers in the home décor space in exchange for some free promotions.
5. Use Inspiration Photos From Other Places
You don’t always have to use images of your own merchandise to sell your merchandise. You can also use photos of enviable spaces to show customers how they can recreate similar themes and looks using your products. Images can be pulled from home decorating and architectural magazines, home blogs, or influencer accounts. Just be sure to always credit the original source. The inspiration image should be paired with references or links to products that you sell that can help to achieve a “dupe” version”
6. Provide Storage Tips for Your Outdoor Fabrics
Some customers might be mystified when it comes to how to properly store outdoor fabrics when they’re not in use. This can stop them from even considering using outdoor fabrics. You can tackle this blockage to sales pretty easily by simply sharing some tips for storing outdoor fabrics. The emphasis here should be on proper ways to store outdoor fabrics to prevent them from being damaged. If your products fold easily, this is a selling point to highlight as you demonstrate the best storage techniques.
